This was a pitch response that landed me my first job in London. As I was interviewed as the Creative Director was taking 2nd round interviews, I only had a few days to send my response to the set brief. I worked well into the early hours each night to produce this end result.
When I first thought of what 'Within' meant, I thought of a box. Then I presumed that the first thing to do was think outside of it. But instead of thinking outside of the box, why not make it bottomless and infinite.